• Lawrence Lin

Alibaba's Tmall Genie hosts live concert

Beijing - On March 5th, Alibaba's Tmall Genie touted what they claim as the first ever live concert held via smart speakers.

Since the beginning of the corona virus quarantine, people have been staying home resorting to interactive with their devices for entertainment. Given this opportunity Tmall Genie held a live convert via its smart speaker and smart screen in collaboration with Rock Records and Tapes as well as its own Taobao Live Streaming service.

Those with access to Ali Genie's smart display can join the convert directly by clicking on the pop-up on the home screen.

Last June Ali paired with multiple musical celebrities to release their own themed smart speakers, and more co-branded speakers in collaboration with celebrities is expected to launch this year.

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